Email Marketing Mastery Course

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11 in-depth chapters

104 step-by-step lessons

Practical exercises

12+ hours of expert video tuition

Official certificate of completion

Examples of industry leading emails

What will you learn?

Become an Email Marketing Expert

The Adversent Email Marketing Mastery Course covers everything. Nurturing cold leads into brand advocates, driving a 40x increase in website traffic with inspiring copy techniques, exceeding a 320% ROI with campaign builder strategies – this is the unparalleled resource for making money from email campaigns.

1. Introduction to Email Marketing Mastery Course
02. Creating the Golden Subscriber List
03. How to Nurture Leads with Email Marketing
04. What Makes an Effective Email Campaign
05. How to Write Compelling Copy
06. A/B Testing
07. Using Data to Optimize Your Email Funnels
08. Platform Example: MailChimp
09. Email Marketing Case Studies
10. Recommended Email Service Providers
11. Closing words
1. Introduction to Email Marketing Mastery Course

Welcome to the Adversent Email Marketing Mastery Course. This introduction will set the scene for your email learning. You will be introduced to concepts such as the different types of emails, entry and objective and the difference between B2B and B2C email campaigns.

02. Creating the Golden Subscriber List

Maximizing conversions starts with compiling the ultimate subscriber list. In this chapter, you will learn about understanding your audience to then build a customer persona that will allow you to formulate the right lead magnets to find your ideal audience.

03. How to Nurture Leads with Email Marketing

Now that you have your golden subscribers, you will be shown how to nurture them from being prospect customers to falling in love with your products and services. Explore concepts of segmentation, email variants and put it all into practice.

04. What Makes an Effective Email Campaign

Funnel all your nurturing efforts into creating an effective email campaign for your target customers. Revisit your audience and learn how to use components of an email campaign like frequency, timing and formatting to increase responses and maximize conversions.

05. How to Write Compelling Copy

Important to any marketing campaign, learn how to master writing copy that sells – explore in detail the different types of copy that make up compelling emails including subject line, main copy and call to actions.

06. A/B Testing

In this chapter, you will be shown how to harness the power of A/B testing to optimize your email campaigns and not only hit but exceed your profit deliverables.

07. Using Data to Optimize Your Email Funnels

Take your knowledge of A/B testing to look at best reporting practices and the data you need to measure to be able to achieve the best possible optimization. You will also explore how to achieve scale with your data findings.

08. Platform Example: MailChimp

Seeing something in practice is always a valuable learning tool. In this chapter, you will be taken through MailChimp, an email server provider, to create and optimize campaigns.

09. Email Marketing Case Studies

This chapter will give you the opportunity to learn from the best, by studying successful email campaigns. You will also be provided with email examples that you can apply to your very own business.

10. Recommended Email Service Providers

There are a lot of email service providers and it can be overwhelming to choose so this chapter will make your life easier by providing you with options that come recommended.

11. Closing words

You’ve reached the end! A final message from the Adversent team and you can be on your merry way.

  • The definitive, step-by-step guide to crafting an email that engages, drives traffic, and ultimately gets sales.
  • Our all-encompassing guide to the most effective email marketing platform on the internet – and how you can use it to save huge amounts of time and money.
  • Industry leading case studies – take inspiration from the most influential and effective email marketing campaigns.
  • The Adversent A/B split testing method that guarantees the highest performing campaigns possible – ensuring maximum ROI.</li
  • 12+ hours of expert video tuition – from an experienced, practicing marketer.
  • 11 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced email marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited SEO expert.
  • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 11 chapters that cover every aspect of email marketing – from the basics, to the most cutting-edge tactics of 2019.
  • 104 meticulously detailed lessons designed to make you an expert in everything email marketing – from headline optimisation to advanced analytics tactics.
  • The only resource you’ll ever need to quickly and easily turn your primary method of communication into a highly lucrative revenue stream.
  • Official Email Marketing Mastery certification – placing you in the top 1% of email marketing experts worldwide, so that you can build campaigns that always outshine your competitors’.
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Email Marketing Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

The long and short of it is anytime, anywhere.

We’ve designed the Email Marketing Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll start to learn how to harness more leads, conversions, and sales, by making your email marketing even more effective.

If you’re a business, our Email Marketing Mastery Course is a great way to learn how to increase your engagement and conversions, nurturing customers to further into the conversion phase.

Alternatively, you can use it as a training resource for your employees, to help them hone their email marketing skills and stay up-to-date with industry best practices.

If you’re an E-commerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Anyone – at any level of experience – can harness the power of effective email marketing and leverage it to help them achieve their business or personal goals.
You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Email Marketing Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading email campaign tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge that will carry your business to success for years to come.

Chapters
1. Introduction to Email Marketing Mastery Course
02. Creating the Golden Subscriber List
03. How to Nurture Leads with Email Marketing
04. What Makes an Effective Email Campaign
05. How to Write Compelling Copy
06. A/B Testing
07. Using Data to Optimize Your Email Funnels
08. Platform Example: MailChimp
09. Email Marketing Case Studies
10. Recommended Email Service Providers
11. Closing words
1. Introduction to Email Marketing Mastery Course

Welcome to the Adversent Email Marketing Mastery Course. This introduction will set the scene for your email learning. You will be introduced to concepts such as the different types of emails, entry and objective and the difference between B2B and B2C email campaigns.

02. Creating the Golden Subscriber List

Maximizing conversions starts with compiling the ultimate subscriber list. In this chapter, you will learn about understanding your audience to then build a customer persona that will allow you to formulate the right lead magnets to find your ideal audience.

03. How to Nurture Leads with Email Marketing

Now that you have your golden subscribers, you will be shown how to nurture them from being prospect customers to falling in love with your products and services. Explore concepts of segmentation, email variants and put it all into practice.

04. What Makes an Effective Email Campaign

Funnel all your nurturing efforts into creating an effective email campaign for your target customers. Revisit your audience and learn how to use components of an email campaign like frequency, timing and formatting to increase responses and maximize conversions.

05. How to Write Compelling Copy

Important to any marketing campaign, learn how to master writing copy that sells – explore in detail the different types of copy that make up compelling emails including subject line, main copy and call to actions.

06. A/B Testing

In this chapter, you will be shown how to harness the power of A/B testing to optimize your email campaigns and not only hit but exceed your profit deliverables.

07. Using Data to Optimize Your Email Funnels

Take your knowledge of A/B testing to look at best reporting practices and the data you need to measure to be able to achieve the best possible optimization. You will also explore how to achieve scale with your data findings.

08. Platform Example: MailChimp

Seeing something in practice is always a valuable learning tool. In this chapter, you will be taken through MailChimp, an email server provider, to create and optimize campaigns.

09. Email Marketing Case Studies

This chapter will give you the opportunity to learn from the best, by studying successful email campaigns. You will also be provided with email examples that you can apply to your very own business.

10. Recommended Email Service Providers

There are a lot of email service providers and it can be overwhelming to choose so this chapter will make your life easier by providing you with options that come recommended.

11. Closing words

You’ve reached the end! A final message from the Adversent team and you can be on your merry way.

What’s included
  • The definitive, step-by-step guide to crafting an email that engages, drives traffic, and ultimately gets sales.
  • Our all-encompassing guide to the most effective email marketing platform on the internet – and how you can use it to save huge amounts of time and money.
  • Industry leading case studies – take inspiration from the most influential and effective email marketing campaigns.
  • The Adversent A/B split testing method that guarantees the highest performing campaigns possible – ensuring maximum ROI.</li
  • 12+ hours of expert video tuition – from an experienced, practicing marketer.
  • 11 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced email marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited SEO expert.
Features
  • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 11 chapters that cover every aspect of email marketing – from the basics, to the most cutting-edge tactics of 2019.
  • 104 meticulously detailed lessons designed to make you an expert in everything email marketing – from headline optimisation to advanced analytics tactics.
  • The only resource you’ll ever need to quickly and easily turn your primary method of communication into a highly lucrative revenue stream.
  • Official Email Marketing Mastery certification – placing you in the top 1% of email marketing experts worldwide, so that you can build campaigns that always outshine your competitors’.
FAQ's
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Email Marketing Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

The long and short of it is anytime, anywhere.

We’ve designed the Email Marketing Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll start to learn how to harness more leads, conversions, and sales, by making your email marketing even more effective.

If you’re a business, our Email Marketing Mastery Course is a great way to learn how to increase your engagement and conversions, nurturing customers to further into the conversion phase.

Alternatively, you can use it as a training resource for your employees, to help them hone their email marketing skills and stay up-to-date with industry best practices.

If you’re an E-commerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Anyone – at any level of experience – can harness the power of effective email marketing and leverage it to help them achieve their business or personal goals.
You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Email Marketing Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading email campaign tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge that will carry your business to success for years to come.

Become a certified professional

Email Marketing Mastery Certificate
Learn anywhere
Gain skills that get jobs
Collaborate with seasoned professionals
Join our community
Email Marketing Mastery Certificate

Stand out from the crowd. Place yourself in the online marketing elite with our accredited Email Marketing Mastery certificate to display on your resume or professional profile.

Learn anywhere

Unlock this course for unlimited access – at any time, in any place, on any device. Develop your skillset without sacrificing your freedom.

Gain skills that get jobs

Upskill your portfolio by learning the industry-leading techniques in the world of email marketing. By adding these skills to your portfolio, you become that most sought-after of assets to any marketing team – the ultimate email marketer – the ultimate salesperson.

Collaborate with seasoned professionals

Email marketing is extremely competitive. We offer the exclusive opportunity to work with our in-house team of highly skilled, practicing digital marketers. Easily solve and understand pain points, new concepts and platform issues by reaching out to our team.

Join our community

Adversent is a community of ambitious, forward-thinking marketers. We strive every day to create cutting-edge marketing solutions and push each other to success. Join us now and help us support your personal and business growth.

Become a certified professional

Get your certificate for

$295 only

  • Master practical strategies
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