Facebook Ads Mastery Course

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▹6 comprehensive Mastery Courses
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▹ 1000s of hours of video content.
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Single Course$295


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This course includes

17 in-depth chapters

54 step-by-step lessons

Practical exercises

12+ hours of expert video tuition

Official certificate of completion

Examples of industry leading ads

What will you learn?

Become a Facebook Ads Expert

In this course, we help you uncover and master the formula for Facebook marketing. Deliver quality traffic, leads and sales using Facebook’s marketing platform by taking complex marketing methods and making them simple.

01. Introduction
02. An Introduction to Marketing and Marketing on Facebook
03. The Pixel and Tracking - Your Foundation
04. Understanding Your Market, and Targeting the Ideal Customer
05. The Facebook Algorithm and Your Business
06. Campaigns and objectives
07. Custom Audiences
08. Different Ad Formats on Facebook
09. Adverts and Crafting Your Ads
10. Budgeting
11. How to Build Your Campaign on Facebook
12. Catalog for Ecommerce
13. Reporting and Analytics
14. Optimization
15. Scaling Your Business
16. Practical Strategies
17. Closing Words
01. Introduction

Welcome to Adversent’s Facebook Ads Mastery Course! In this short introduction, we’ll go over what you’ll learn over the 17 chapters, and why you’ve made the smart choice in choosing to learn with Adversent.

02. An Introduction to Marketing and Marketing on Facebook

This chapter is all about the building blocks of marketing and marketing on Facebook. We’ll take you through the different buying personas, the types of buyers, and show you how someone goes from being a lead to a converted customer.

03. The Pixel and Tracking - Your Foundation

The Facebook Pixel is what you’ll use to measure the success of your ads, and track what people do on your website. We’ll also show how to harness the data the Pixel gathers and use it in your advertising campaigns.

04. Understanding Your Market, and Targeting the Ideal Customer

Before you build your own campaigns, you need to understand the market: both who’s buying and who’s selling. This chapter will teach you how to get an edge in the competitive landscape, and how to find the right users to show ads to to maximize conversions.

05. The Facebook Algorithm and Your Business

The Algorithm is what drives marketing on Facebook. We’re going to show you how Facebook decides which ads to show in front of which users, so that you know how to make it show your ads over your competitors’.

06. Campaigns and objectives

Before you know how you’re going to advertise on Facebook, you need to know what you want to achieve. In this chapter, we’ll go through all of Facebook’s advertising goals one-by-one, so you can make the best decisions moving forward.

07. Custom Audiences

Reaching existing customers who are already on Facebook is one thing. Now, imagine being able to reach people who are just like them! We’re going to teach you the power of Custom Audiences, and some techniques for selling to people who are just like your existing customers.

08. Different Ad Formats on Facebook

Facebook is a truly multi-media channel, and because of that, you need to know how to make the most out of the different ad formats on offer, from text to video. This is a big chapter, and it has to be: we’ll show you every type of ad you can create on Facebook, and how to make the most out of each of them.

09. Adverts and Crafting Your Ads

After you’ve built your audiences, done your targeting, and learnt which ad format works for each campaign, it’s time to get creative. We’re going to teach you exactly how to build the perfect Facebook ad, whatever the objective, format, or business.

10. Budgeting

Building your ads is half the battle: the other half is paying for them – the smart way. This chapter is all about budgeting, and how to get the most out of your advertising spend on Facebook.

11. How to Build Your Campaign on Facebook

By now, you’ve learnt all the individual steps to building a successful campaign on Facebook. Now, it’s time to put everything together. In this chapter, we’re going to guide you through the process, from start to finish. You won’t find knowledge like this anywhere else.

12. Catalog for Ecommerce

Facebook is optimizing for Ecommerce. If you run an Ecommerce store, you need to pay attention, because what you’ll learn in this chapter could revolutionize your business.

13. Reporting and Analytics

You’ve learnt how to build successful campaigns using proven strategies, but what about the future? In this chapter, we’ll look forward, and teach you how to really see the numbers, and act on the right data points. After that, we’ll teach you how to organize all that data, so that you’ll thank yourself later down the line.

14. Optimization

At this point in the course, you’ll have all the skills in your arsenal to run campaigns like a well-oiled machine. No matter how well your campaigns are performing, they can always get better: this is where we teach you how to push them that extra mile further.

15. Scaling Your Business

The whole point of building highly-effective advertising campaigns is to bring success to your business. This chapter is designed to show you how to build on that success and scale your business sustainably for the future, thanks to the good work you’ll do on Facebook.

16. Practical Strategies

We’ve taught you everything you need to know about Facebook ads. Now, we want to teach you industry-specific practices so that you can put everything you’ve learnt into action.

17. Closing Words

A final message from the Adversent team.

  • The marketing practices we’ve developed after 16 years and $5 million dollars spent – available to you immediately.
  • Advanced bidding and budgeting strategies that deliver an ROI of 330% – every single time.
  • Facebook algorithm hacks that get your ads in front of the top 1% of converting users – out of 2 billion.
  • Our simple 4-step remarketing technique that makes complex campaigns simple – for an easy 3x increase in conversions.
  • 12+ hours of expert video tuition – from an experienced, practicing marketer.
  • 17 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited Facebook marketing expert.
  • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 17 chapters that cover every aspect of Facebook marketing – from the basics, to the most cutting-edge tactics of 2019.
  • 54 meticulously detailed lessons designed to make you an expert in every facet of Facebook marketing – from Pixel tracking to analytics methods.
  • Templates for your own ads – constructed from Adversent’s highest performers with a proven track record.
  • Official Facebook marketing certification – placing you in the top 1% of Facebook marketers worldwide, so that you can build campaigns that outshine your competitors’.
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Facebook Ads Mastery Course to be comprehensive and concise, and because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest! With three intensive days of study, research and upon completion of the exercises you should be in a position to take our exam. This would be best suited to those who’ve already gained a basic knowledge of Facebook marketing.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Facebook Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on Facebook, there’s no reason why you can’t grow a brand and make a profit through Facebook advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Facebook Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Facebook marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.

Chapters
01. Introduction
02. An Introduction to Marketing and Marketing on Facebook
03. The Pixel and Tracking - Your Foundation
04. Understanding Your Market, and Targeting the Ideal Customer
05. The Facebook Algorithm and Your Business
06. Campaigns and objectives
07. Custom Audiences
08. Different Ad Formats on Facebook
09. Adverts and Crafting Your Ads
10. Budgeting
11. How to Build Your Campaign on Facebook
12. Catalog for Ecommerce
13. Reporting and Analytics
14. Optimization
15. Scaling Your Business
16. Practical Strategies
17. Closing Words
01. Introduction

Welcome to Adversent’s Facebook Ads Mastery Course! In this short introduction, we’ll go over what you’ll learn over the 17 chapters, and why you’ve made the smart choice in choosing to learn with Adversent.

02. An Introduction to Marketing and Marketing on Facebook

This chapter is all about the building blocks of marketing and marketing on Facebook. We’ll take you through the different buying personas, the types of buyers, and show you how someone goes from being a lead to a converted customer.

03. The Pixel and Tracking - Your Foundation

The Facebook Pixel is what you’ll use to measure the success of your ads, and track what people do on your website. We’ll also show how to harness the data the Pixel gathers and use it in your advertising campaigns.

04. Understanding Your Market, and Targeting the Ideal Customer

Before you build your own campaigns, you need to understand the market: both who’s buying and who’s selling. This chapter will teach you how to get an edge in the competitive landscape, and how to find the right users to show ads to to maximize conversions.

05. The Facebook Algorithm and Your Business

The Algorithm is what drives marketing on Facebook. We’re going to show you how Facebook decides which ads to show in front of which users, so that you know how to make it show your ads over your competitors’.

06. Campaigns and objectives

Before you know how you’re going to advertise on Facebook, you need to know what you want to achieve. In this chapter, we’ll go through all of Facebook’s advertising goals one-by-one, so you can make the best decisions moving forward.

07. Custom Audiences

Reaching existing customers who are already on Facebook is one thing. Now, imagine being able to reach people who are just like them! We’re going to teach you the power of Custom Audiences, and some techniques for selling to people who are just like your existing customers.

08. Different Ad Formats on Facebook

Facebook is a truly multi-media channel, and because of that, you need to know how to make the most out of the different ad formats on offer, from text to video. This is a big chapter, and it has to be: we’ll show you every type of ad you can create on Facebook, and how to make the most out of each of them.

09. Adverts and Crafting Your Ads

After you’ve built your audiences, done your targeting, and learnt which ad format works for each campaign, it’s time to get creative. We’re going to teach you exactly how to build the perfect Facebook ad, whatever the objective, format, or business.

10. Budgeting

Building your ads is half the battle: the other half is paying for them – the smart way. This chapter is all about budgeting, and how to get the most out of your advertising spend on Facebook.

11. How to Build Your Campaign on Facebook

By now, you’ve learnt all the individual steps to building a successful campaign on Facebook. Now, it’s time to put everything together. In this chapter, we’re going to guide you through the process, from start to finish. You won’t find knowledge like this anywhere else.

12. Catalog for Ecommerce

Facebook is optimizing for Ecommerce. If you run an Ecommerce store, you need to pay attention, because what you’ll learn in this chapter could revolutionize your business.

13. Reporting and Analytics

You’ve learnt how to build successful campaigns using proven strategies, but what about the future? In this chapter, we’ll look forward, and teach you how to really see the numbers, and act on the right data points. After that, we’ll teach you how to organize all that data, so that you’ll thank yourself later down the line.

14. Optimization

At this point in the course, you’ll have all the skills in your arsenal to run campaigns like a well-oiled machine. No matter how well your campaigns are performing, they can always get better: this is where we teach you how to push them that extra mile further.

15. Scaling Your Business

The whole point of building highly-effective advertising campaigns is to bring success to your business. This chapter is designed to show you how to build on that success and scale your business sustainably for the future, thanks to the good work you’ll do on Facebook.

16. Practical Strategies

We’ve taught you everything you need to know about Facebook ads. Now, we want to teach you industry-specific practices so that you can put everything you’ve learnt into action.

17. Closing Words

A final message from the Adversent team.

What’s included
  • The marketing practices we’ve developed after 16 years and $5 million dollars spent – available to you immediately.
  • Advanced bidding and budgeting strategies that deliver an ROI of 330% – every single time.
  • Facebook algorithm hacks that get your ads in front of the top 1% of converting users – out of 2 billion.
  • Our simple 4-step remarketing technique that makes complex campaigns simple – for an easy 3x increase in conversions.
  • 12+ hours of expert video tuition – from an experienced, practicing marketer.
  • 17 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited Facebook marketing expert.
Features
  • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 17 chapters that cover every aspect of Facebook marketing – from the basics, to the most cutting-edge tactics of 2019.
  • 54 meticulously detailed lessons designed to make you an expert in every facet of Facebook marketing – from Pixel tracking to analytics methods.
  • Templates for your own ads – constructed from Adversent’s highest performers with a proven track record.
  • Official Facebook marketing certification – placing you in the top 1% of Facebook marketers worldwide, so that you can build campaigns that outshine your competitors’.
FAQ's
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Facebook Ads Mastery Course to be comprehensive and concise, and because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest! With three intensive days of study, research and upon completion of the exercises you should be in a position to take our exam. This would be best suited to those who’ve already gained a basic knowledge of Facebook marketing.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Facebook Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on Facebook, there’s no reason why you can’t grow a brand and make a profit through Facebook advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Facebook Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Facebook marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.

Become a certified professional

Facebook Ads Mastery certificate
Learn anywhere
Gain skills that get jobs
Collaborate with seasoned professionals
Join our community
Facebook Ads Mastery certificate

Stand out from the crowd. Place yourself in the Facebook marketing elite with our accredited Facebook Ads Mastery certificate to display on your resume or professional profile.

Learn anywhere

Unlock this course for unlimited access – at any time, in any place, on any device. Develop your skillset without sacrificing your freedom.

Gain skills that get jobs

Upskill your portfolio by learning the industry-leading techniques in Facebook marketing. Simplify complex methods and make yourself an indispensable marketing asset.

Collaborate with seasoned professionals

We offer the exclusive opportunity to work with our in-house team of highly-skilled, practicing digital marketers. Easily solve and understand pain points, new concepts and platform issues.

Join our community

Adversent is a community of ambitious, forward-thinking marketers. We strive every day to create cutting-edge marketing solutions and push each other to success. Join us now and help us support your personal and business growth.

Become a certified professional

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