Google Ads Mastery Course

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17 in-depth chapters

54 step-by-step lessons

Practical exercises

12+ hours of expert video tuition

Official certificate of completion

Examples of industry leading ads

What will you learn?

Become a Google Ads Expert

In this course, we transform you from a novice on the Google Ads platform, to a complex, all-round expert in delivering powerful, highly lucrative campaigns that guarantee results. Place yourself in the top 1% of Google marketers worldwide so that you can monetize the 40,000 unique search queries per second.

01. Introduction
02. An Introduction to marketing and Marketing on Google Ads
03. Targeting the Ideal Customer
04. Understanding Your Market and Competition
05. Different Google Ads Campaign Types
06. Setting Up Your Google Ads Account
07. Keyword Research
08. Understanding Keyword Match Types
09. Ad Copy for Search Network
10. Tracking Your Objectives
11. Bidding and the Quality Score
12. Remarketing with Google Ads
13. How to Build a Campaign on Google Ads - Step by Step
14. Reporting and Analysis
15. Optimization
16. Scaling Your Campaigns
17. Practical Strategies
18. Closing Words
01. Introduction

Welcome to the Adversent Google Ads Mastery Course. This brief introduction will cover everything you’ll learn over the next 19 Chapters. We’ll also make it clear why it was such a good idea to learn with Adversent.

02. An Introduction to marketing and Marketing on Google Ads

This chapter is all about the building blocks of marketing and marketing through Google Ads. We’ll take you through the different buying personas, the types of buyers, and show you how someone goes from being a cold lead, to a warm lead, and finally, a paying customer.

03. Targeting the Ideal Customer

Before you start to build your campaigns, you need to get to know the market. This chapter covers the basic principles of consumer psychology, which can go a long way towards creating ads that are more relevant, and therefore more likely to convert.

04. Understanding Your Market and Competition

Taking stock of what the competition is a great way to get ahead. Learn what they do – the good and the bad – so you don’t make the same mistakes, and you get some help in moving in the right direction. In Chapter 4, we’ll also go over how to best target your Google ads, by breaking down the options available to you.

05. Different Google Ads Campaign Types

Chapter 5 will give you an overview of the different kinds of Google Ads campaigns you can run, and what each of those campaigns are designed to achieve. This chapter was created to give you a comprehensive understanding of the options available to you.

06. Setting Up Your Google Ads Account

If you want to advertise on Google Ads, you’ll not only need a Google Ads account, but you’ll also need to know how to find your way through the Google Ads structure. Luckily, that’s exactly what you’ll learn in Chapter 6.

07. Keyword Research

Keywords are the basis of all the work you’ll do on Google Ads. Chapter 7 of this course details how to build comprehensive keyword lists of cheap and relevant keywords.

08. Understanding Keyword Match Types

Google doesn’t match every keyword with the exact search query that triggers your ad; it’s much more sophisticated than that. Chapter 8 goes into the details of Match Types, which you can use to dictate how closely you want your ads’ keywords to match a user’s search query.

09. Ad Copy for Search Network

There are two sides of the coin when it comes to writing Ad Copy for the Google Search Network – Google’s guidelines, and writing copy that gets the click. Once you’ve gone through this chapter, you’ll be prepared to nail both.

10. Tracking Your Objectives

When it comes to getting the most out of your ad spend, you need to have a clear idea of what it means to convert. That’s why it’s important to set your objectives from the start, and then know which data to look at to know whether or not you’ve achieved those goals.

11. Bidding and the Quality Score

This chapter will cover the important topic of how Google works out which ads to show. Learn how the auction works, and you’ll have a better understanding of what it takes to make sure that Google chooses yours, and nobody else’s.

12. Remarketing with Google Ads

Remarketing means showing ads to people who’ve visited your website, or people who’ve used your mobile app. Imagine being able to target people who’ve gotten up to the point of purchase but haven’t bought anything yet. That’s a pretty valuable audience, right?

13. How to Build a Campaign on Google Ads - Step by Step

This chapter is a step-by-step guide to building your Google Ads campaign, from A to Z.

14. Reporting and Analysis

Once you’ve created your Google Ads Search Network campaign and you start to see some results. This chapter is devoted to creating reports to display your results, and how to analyze them to find points of improvement.

15. Optimization

Once you’ve analyzed all of your campaign data, you’ll be in a powerful position to move onto the next stage of your Google Ads journey: optimization, a.k.a. taking your existing ads, and making them better.

16. Scaling Your Campaigns

Once you’ve tasted business success, it’s not the time to stop and sit back; you’re just getting started. This lesson will go over your next steps, and how to build for the future – sustainably.

17. Practical Strategies

Now you know everything you need to know to dominate advertising on the Google Search Network. Before you go, we want to give you some comprehensive practical strategies that will help you on your way.

18. Closing Words

A final message (and thank you) from the Adversent team.

  • The marketing practices we’ve developed after 16 years and $5 million dollars spent – available to you in seconds.
  • The Google algorithm hacks that have proven time and time again to get your ads in front of the highest converting customers out of 1.17 billion.
  • Adversent’s ground-breaking and definitive ‘Copy Checklist’, which means you craft copy that compels – every single time.
  • Our simple 4-step remarketing technique that makes complex campaigns simple – for an easy 3x increase in conversions.
  • 12+ hours of expert video tuition – from an experienced, practising marketer.
  • 19 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited Google Ads expert.
  • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 19 chapters that cover every aspect of Google marketing – from the basics, to the most cutting-edge tactics of 2019.
  • 46 meticulously detailed lessons designed to make you an expert in every facet of Facebook marketing – from keyword manipulation to analytics methods.
  • Templates for your own ads – constructed from Adversent’s highest performers with a proven track record.
  • Official Google Ads marketing certification – placing you in the top 1% of online marketers worldwide, so that you can build campaigns that always outshine your competitors’.
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Google Ads Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

There are 12 hours of video, divided up into 19 chapters.

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest!

There’s no reason why you can’t take the entire Course in a single weekend, if that works best for you! All our content is designed to be versatile, so you can learn at your own pace.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Google Search Network Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on the Google Search Network, there’s no reason why you can’t grow a brand and make a profit through Google PPC advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Google Search Network sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Google Search Network Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Google Search Network marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.

Chapters
01. Introduction
02. An Introduction to marketing and Marketing on Google Ads
03. Targeting the Ideal Customer
04. Understanding Your Market and Competition
05. Different Google Ads Campaign Types
06. Setting Up Your Google Ads Account
07. Keyword Research
08. Understanding Keyword Match Types
09. Ad Copy for Search Network
10. Tracking Your Objectives
11. Bidding and the Quality Score
12. Remarketing with Google Ads
13. How to Build a Campaign on Google Ads - Step by Step
14. Reporting and Analysis
15. Optimization
16. Scaling Your Campaigns
17. Practical Strategies
18. Closing Words
01. Introduction

Welcome to the Adversent Google Ads Mastery Course. This brief introduction will cover everything you’ll learn over the next 19 Chapters. We’ll also make it clear why it was such a good idea to learn with Adversent.

02. An Introduction to marketing and Marketing on Google Ads

This chapter is all about the building blocks of marketing and marketing through Google Ads. We’ll take you through the different buying personas, the types of buyers, and show you how someone goes from being a cold lead, to a warm lead, and finally, a paying customer.

03. Targeting the Ideal Customer

Before you start to build your campaigns, you need to get to know the market. This chapter covers the basic principles of consumer psychology, which can go a long way towards creating ads that are more relevant, and therefore more likely to convert.

04. Understanding Your Market and Competition

Taking stock of what the competition is a great way to get ahead. Learn what they do – the good and the bad – so you don’t make the same mistakes, and you get some help in moving in the right direction. In Chapter 4, we’ll also go over how to best target your Google ads, by breaking down the options available to you.

05. Different Google Ads Campaign Types

Chapter 5 will give you an overview of the different kinds of Google Ads campaigns you can run, and what each of those campaigns are designed to achieve. This chapter was created to give you a comprehensive understanding of the options available to you.

06. Setting Up Your Google Ads Account

If you want to advertise on Google Ads, you’ll not only need a Google Ads account, but you’ll also need to know how to find your way through the Google Ads structure. Luckily, that’s exactly what you’ll learn in Chapter 6.

07. Keyword Research

Keywords are the basis of all the work you’ll do on Google Ads. Chapter 7 of this course details how to build comprehensive keyword lists of cheap and relevant keywords.

08. Understanding Keyword Match Types

Google doesn’t match every keyword with the exact search query that triggers your ad; it’s much more sophisticated than that. Chapter 8 goes into the details of Match Types, which you can use to dictate how closely you want your ads’ keywords to match a user’s search query.

09. Ad Copy for Search Network

There are two sides of the coin when it comes to writing Ad Copy for the Google Search Network – Google’s guidelines, and writing copy that gets the click. Once you’ve gone through this chapter, you’ll be prepared to nail both.

10. Tracking Your Objectives

When it comes to getting the most out of your ad spend, you need to have a clear idea of what it means to convert. That’s why it’s important to set your objectives from the start, and then know which data to look at to know whether or not you’ve achieved those goals.

11. Bidding and the Quality Score

This chapter will cover the important topic of how Google works out which ads to show. Learn how the auction works, and you’ll have a better understanding of what it takes to make sure that Google chooses yours, and nobody else’s.

12. Remarketing with Google Ads

Remarketing means showing ads to people who’ve visited your website, or people who’ve used your mobile app. Imagine being able to target people who’ve gotten up to the point of purchase but haven’t bought anything yet. That’s a pretty valuable audience, right?

13. How to Build a Campaign on Google Ads - Step by Step

This chapter is a step-by-step guide to building your Google Ads campaign, from A to Z.

14. Reporting and Analysis

Once you’ve created your Google Ads Search Network campaign and you start to see some results. This chapter is devoted to creating reports to display your results, and how to analyze them to find points of improvement.

15. Optimization

Once you’ve analyzed all of your campaign data, you’ll be in a powerful position to move onto the next stage of your Google Ads journey: optimization, a.k.a. taking your existing ads, and making them better.

16. Scaling Your Campaigns

Once you’ve tasted business success, it’s not the time to stop and sit back; you’re just getting started. This lesson will go over your next steps, and how to build for the future – sustainably.

17. Practical Strategies

Now you know everything you need to know to dominate advertising on the Google Search Network. Before you go, we want to give you some comprehensive practical strategies that will help you on your way.

18. Closing Words

A final message (and thank you) from the Adversent team.

What’s included
  • The marketing practices we’ve developed after 16 years and $5 million dollars spent – available to you in seconds.
  • The Google algorithm hacks that have proven time and time again to get your ads in front of the highest converting customers out of 1.17 billion.
  • Adversent’s ground-breaking and definitive ‘Copy Checklist’, which means you craft copy that compels – every single time.
  • Our simple 4-step remarketing technique that makes complex campaigns simple – for an easy 3x increase in conversions.
  • 12+ hours of expert video tuition – from an experienced, practising marketer.
  • 19 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited Google Ads expert.
Features
  • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 19 chapters that cover every aspect of Google marketing – from the basics, to the most cutting-edge tactics of 2019.
  • 46 meticulously detailed lessons designed to make you an expert in every facet of Facebook marketing – from keyword manipulation to analytics methods.
  • Templates for your own ads – constructed from Adversent’s highest performers with a proven track record.
  • Official Google Ads marketing certification – placing you in the top 1% of online marketers worldwide, so that you can build campaigns that always outshine your competitors’.
FAQ's
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Google Ads Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

There are 12 hours of video, divided up into 19 chapters.

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest!

There’s no reason why you can’t take the entire Course in a single weekend, if that works best for you! All our content is designed to be versatile, so you can learn at your own pace.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Google Search Network Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on the Google Search Network, there’s no reason why you can’t grow a brand and make a profit through Google PPC advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Google Search Network sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Google Search Network Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Google Search Network marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.

Become a certified professional

Google Ads Mastery certificate
Learn anywhere
Gain skills that get jobs
Collaborate with seasoned professionals
Join our community
Google Ads Mastery certificate

Stand out from the crowd. Place yourself in the online marketing elite with our accredited Google Ads Mastery certificate to display on your resume or professional profile.

Learn anywhere

Unlock this course for unlimited access – at any time, in any place, on any device. Develop your skillset without sacrificing your freedom.

Gain skills that get jobs

Upskill your portfolio by learning the industry-leading techniques in Google marketing. Simplify complex methods to make yourself an indispensable marketing asset.

Collaborate with seasoned professionals

We offer the exclusive opportunity to work with our in-house team of highly-skilled, practicing digital marketers. Easily solve and understand pain points, new concepts and platform issues.

Join our community

Adversent is a community of ambitious, forward-thinking marketers. We strive every day to create cutting-edge marketing solutions and push each other to success. Join us now and help us support your personal and business growth.

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