An overview of what you’ll learn in this blueprint.
Google Ads Mastery Course
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Each with exercises, and knowledge check questions and practical steps you can implement straight away
Including a step-by-step guide on building building Google Ads Campaigns.
And much more…
We’ll teach you how to generate the highest volume of leads, conversions, and sales through compelling Google campaigns as well as vastly improving your skillset and chances for significant career progression.
Whether you’re a start-up seeking exponential growth, or you’re already running an established business, this course will teach you how to target the right customers from Google’s 3.5 billion daily searches – meaning you’ll have full control over this powerful marketing tool.
Google offers a very flexible platform that can offer real value to any business, not just traditional advertisers.
This course will unlock your potential as a certified expert and give you the skills you need to make your ideas a reality – where you can excel at generating business with low-cost leads – making you a valuable asset and significantly boosting your career potential.
This was very helpful to me. I’ve been using Google Ads for my small business (catering) but paying way too much for too little and this really helped me reduce my costs. Also received good support when I got stuck with one of my campaigns.
I’d already taken the FB course so my company paid for me to do this – helped a lot, especially the practical sections.
The Google Ads Mastery Course has been crafted for users of all skill levels.
We have specifically designed this course to rapidly expand your knowledge through the practical, real-world use of Google Ads. We’ll teach you the techniques needed to generate astonishing revenue, maximize your returns and optimize your Google Ads.
Our team runs multi-channel marketing campaigns every day.
When Google makes an update, we know about it. We ensure our courses are up-to-date and our strategies reflect the best use of Google’s advertising capabilities.
We have condensed all our knowledge – everything we’ve learnt through our testing and experience – into this course. You’ll get ahead of your competitors, because you’ll learn the techniques (that we applied to create our methods) and the science that supports them.
Google Ads is the best way to invest in your business to scale for growth and profitability, and we give you the practical strategies to build and scale campaigns from the ground up.
An overview of what you’ll learn in this blueprint.
This chapter is all about the building blocks of marketing and marketing through Google Ads. We’ll take you through the different buying personas, the types of buyers, and show you how someone goes from being a cold lead, to a warm lead, and finally, a paying customer.
Before you start to build your campaigns, you need to get to know the market. This chapter covers the basic principles of consumer psychology, which can go a long way towards creating ads that are more relevant, and therefore more likely to convert.
Taking stock of what the competition is a great way to get ahead. Learn what they do – the good and the bad – so you don’t make the same mistakes, and you get some help in moving in the right direction. In Chapter 4, we’ll also go over how to best target your Google ads, by breaking down the options available to you.
Chapter 5 will give you an overview of the different kinds of Google Ads campaigns you can run, and what each of those campaigns are designed to achieve. This chapter was created to give you a comprehensive understanding of the options available to you.
Keywords are the basis of all the work you’ll do on Google Ads. Chapter 7 of this course details how to build comprehensive keyword lists of cheap and relevant keywords.
Google doesn’t match every keyword with the exact search query that triggers your ad; it’s much more sophisticated than that. Chapter 8 goes into the details of Match Types, which you can use to dictate how closely you want your ads’ keywords to match a user’s search query.
When it comes to getting the most out of your ad spend, you need to have a clear idea of what it means to convert. That’s why it’s important to set your objectives from the start, and then know which data to look at to know whether or not you’ve achieved those goals.
Now you know everything you need to know to dominate advertising on the Google Search Network. Before you go, we want to give you some comprehensive practical strategies that will help you on your way.
A final message (and thank you) from the Adversent team.
Enrol in this course and learn how to:
Where can I take the course?
The long and short of it is anytime, anywhere.
We’ve designed the Google Ads Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.
It’s mobile and desktop-friendly; you could even cast it onto your main TV.
We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.
How long will it take me to complete the Course?
There are 12 hours of video, divided up into 19 chapters.
We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.
On the other hand, if you want to ramp it up a notch, be our guest!
There’s no reason why you can’t take the entire Course in a single weekend, if that works best for you! All our content is designed to be versatile, so you can learn at your own pace.
What will I get from it?
This depends on who you are, and what you want to achieve.
If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.
If you’re a business, the Google Search Network Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.
Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.
If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.
Finally, if you just want to make money on the Google Search Network, there’s no reason why you can’t grow a brand and make a profit through Google PPC advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.
You’re going to learn how to properly build a Google Search Network sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.
When can I start to use what I’ve learnt?
Pure and simple: straight away.
The Google Search Network Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Google Search Network marketing tactics.
At the same time, we support all of that with all the theory you could ever need.
Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.
We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.
You can launch highly informed, laser-focused campaigns right from the off.