Convert new customers from LinkedIn’s 500 million professionals (and counting).
Hack LinkedIn’s algorithm for a 300% boosted ROI using insider techniques.
Make LinkedIn your top source of website traffic with attention-grabbing content.
Adopt the proven techniques delivering us an incredible 23.7% average conversion rate.
Use LinkedIn’s Campaign Manager to track customer journeys and push through 1000s of additional deals and sales.
Profit from LinkedIn’s Sales Navigator to source lucrative business opportunities and win deals.
Each packed with exercises, knowledge-check questions and practical steps to follow.
12+ HOURS OF EXPERT VIDEO TUITION
Including step-by-step guides on all aspects of the platform.
We’ve educated people at…
Dominate LinkedIn and see your sales increase overnight
Attract 100s of amazing opportunities with a professional and fully optimized profile.
Master LinkedIn’s InMail system to develop lucrative relationships with 1000s of businesses.
Dominate sales in any region using the exact methods we’ve developed to generate over 60,000 leads last year alone.
Gain the secret to optimizing your campaigns for low cost clicks and conversions.
Understand LinkedIn’s ad placements and the secrets to using each one to boost ROI by 300%.
Set up and run self-serve LinkedIn ads, sponsored content and company updates.
Demonstrate a mastery of the world’s most powerful selling platform alongside Facebook and Google.
And much more…
Who is this course for?
Marketers ready to boost brand engagement and generate sales
LinkedIn is the top-rated social network for lead generation – and this course is designed to give you the know-how to capitalize on this outstanding opportunity.
You’ll have at your fingertips the exact methodologies we’ve perfected over 10 years of LinkedIn advertising, delivering over 1.2 million leads.
Give your brand or business and incredible boost that will ensure your customers’ loyalty and explode your bottom-line sales, all the while drawing in fresh new customers ready to nurture from cold to hot leads.
Business owners looking to further their career.
Use our proven techniques to position yourself as an expert in the field by aligning your marketing campaigns and business objectives with the powerful tools LinkedIn has to offer.
Use Company Pages, LinkedIn Groups and Slideshare to master content marketing that gets your business noticed and gain valuable new connections to bring your business network to life, and be astounded in seeing 3X the conversions you were expecting before taking this course.
Individuals wanting to jump-start their careers.
LinkedIn is hands down the ultimate tool for finding amazing new career opportunities.
Don’t miss out on the opportunities offered, and use the practices defined in this course to build lasting networks and gain new connections.
Stand out, both in groups, using content and with an extraordinary profile to open the incredible opportunities you’ve been waiting for.
The LinkedIn Mastery Course has been hugely helpful! I am a small business owner and – thanks to this course – I am now successfully running ads and getting people into my store!
(Head of Partner Relationships)
The LinkedIn Mastery Course was perfect for my business needs, and the course trainer was excellent. I found the lessons easy to follow and implement into our corporate strategy.
I’ve been running ads on Facebook for a while, but was pretty stuck when it came to taking my advertising campaigns to LinkedIn. Thanks to the super helpful video demonstrations in this course, I’ve got highly targeted ads running and I’m bringing in lots of valuable leads for our business.
Why This Course is For You
Smash your sales targets with LinkedIn’s Advanced Tools and Features.
Ready to get the best out of the ultimate B2B marketing platform?
LinkedIn provides access to a hugely interactive audience which – when combined with Adversent’s creative engagement strategies – will generate incredible results.
This course will take you through the many functions available to you on the channel, so that you can position yourself as an expert and enjoy the many benefits of LinkedIn marketing, advertising, networking and people-sourcing.
Learn the advanced LinkedIn strategies that work today
Our team runs multi-channel marketing campaigns every day. When LinkedIn makes an update, we know about it. We ensure our courses are up-to-date and our strategies reflect how we’ve perfected LinkedIn campaign building by spending over $4.1 million dollars, delivering thousands of sales.
We have condensed all our knowledge – everything we’ve learnt through our testing and experience – into this course. You’ll find yourself miles ahead of the competition with scalable and easy to follow business strategies.
Make LinkedIn Campaign Manager work for you.
Master the fundamentals of LinkedIn Campaign Manager and explore the various ad formats available to you. Follow practical steps for creating ads and targeting your ideal customer with super punchy visuals and highly engaging ad copy.
Get your brand seen with sponsored content and become an expert at running dynamic ad campaigns focussed on improving your sales acquisition.
Get to grips with business intelligence, reporting and metrics – gain valuable insights that will shape your campaigns and boost engagement. Become an expert in all the marketing lingo of CPC, CPM, CPL and CPA and leverage LinkedIn to generate high volumes of sales.
LinkedIn Mastery Course Chapters
1. Introduction to LinkedIn Mastery
LinkedIn is almost certainly the toughest social media channel to crack. This lesson will introduce you to the nuances of LinkedIn, so that you are ready to get stuck in with mastering the platform.
2. The Linkedin Mindset
People use different social networks for different reasons. LinkedIn has its own specific etiquette and mindset that you will need to understand if you wish to succeed on the platform – you’ll learn all about these in this lesson.
3. Building a Profile: The Basics
This chapter will take you through every step necessary to build a complete, fully-functioning professional LinkedIn profile that shows off your skillsets.
4. Optimizing Your Profile
This chapter will take you through varying ways to optimize your LinkedIn profile and create a positive first impression on a consistent basis.
5. Positioning Yourself as an Expert
This chapter will take you through best practices for posting updates that get you noticed, tips for aligning your marketing campaigns with LinkedIn and teach you how to use Content Suggestions to generate fresh content.
6. Getting Your Business Noticed with Different Types of Content
This series of lessons will take you through the fundamentals of creating and leveraging: eBooks, SlideShares, Infographics, Videos, Blogs, Case Studies, Third Party Articles and How-To Content.
7. Using LinkedIn InMail to Reach Out
This chapter will look at the various methods you can leverage to grow your network.
8. Your Network
Enjoy an introduction to LinkedIn InMail, including best practices, tips for finding new connections and securing responses. What’s more, in this section you’ll learn about the function and benefits of LinkedIn Groups – as well as how to set up your own.
9. Gaining Visibility with LinkedIn Groups
This chapter will examine tips and tricks for improving your visibility on LinkedIn by joining Groups.
10. Working with your Employees to expand your network
Understand the fundamentals of Employee Advocacy and learn how to start your own program with a killer content strategy.
11. Making Sales - LinkedIn Advertising
Get up to speed with Campaign Manager, LinkedIn’s Ad Formats, and learn how to set your objectives and build your ads from scratch.
12. LinkedIn- Measuring and optimising your activity
Learn how to research and listen on LinkedIn, how to measure your metrics and report on Ad Engagement in this section. You’ll also get to grips with UTMs and the basics of Google Analytics.
13. Recruiting New Employees
This series of lessons will introduce you to recruiting on LinkedIn, provide expert tips, get you to grips with LinkedIn Recruiter and Career Pages, and show you the best methods for sourcing clients and candidates on the channel.
14. Finding a Job on LinkedIn
This chapter will be getting you to grips with starting your job search on LinkedIn, and take you through the various ways you can sell yourself with a killer resume.
15. Closing Words
Become a certified professional
Once you unlock this course you will be able to learn on the go, anywhere, anytime, using any device.
Upon successful completion of the course and exam you will be accredited with our LinkedIn Mastery certificate to display on your resume or professional profile.
We’ve designed the Facebook Ads Mastery Course to be comprehensive and concise, and because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.
It’s mobile and desktop-friendly; you could even cast it onto your main TV.
We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.
We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.
On the other hand, if you want to ramp it up a notch, be our guest! With three intensive days of study, research and upon completion of the exercises you should be in a position to take our exam. This would be best suited to those who’ve already gained a basic knowledge of Facebook marketing.
This depends on who you are, and what you want to achieve.
If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.
If you’re a business, the Facebook Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.
Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.
If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.
Finally, if you just want to make money on Facebook, there’s no reason why you can’t grow a brand and make a profit through Facebook advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.
You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.
The Facebook Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Facebook marketing tactics.
At the same time, we support all of that with all the theory you could ever need.
Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.
We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.
You can launch highly informed, laser-focused campaigns right from the off.