LinkedIn Mastery Course

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15 in-depth chapters

52 step-by-step lessons

12+ hours of expert video tuition

Official certificate of completion

Examples of industry leading ads

Practical exercises

What will you learn?

Become a LinkedIn Expert

LinkedIn marketing is a mystery to most. In this course you will unlock all the supremely effective techniques for attracting leads, driving sales and establishing long lasting, fruitful relationships with your network.

01. Introduction to LinkedIn Mastery
02. The Linkedin Mindset
03. Building a Profile: The Basics
04. Optimizing Your Profile
05. Positioning Yourself as an Expert
06. Getting Your Business Noticed with Different Types of Content
07. Using LinkedIn InMail to Reach Out
08. Your Network
09. Gaining Visibility with LinkedIn Groups
10. Working with Your Employees to Expand Your Network
11. Making Sales - LinkedIn Advertising
12. Measuring and Optimizing your Activity
13. Recruiting New Employees
14. Finding a Job on LinkedIn
15. Closing Words
01. Introduction to LinkedIn Mastery

LinkedIn is almost certainly the toughest social media channel to crack. This lesson will introduce you to the nuances of LinkedIn, so that you are ready to get stuck in with mastering the platform.

02. The Linkedin Mindset

People use different social networks for different reasons. LinkedIn has its own specific etiquette and mindset that you will need to understand if you wish to succeed on the platform – you’ll learn all about these in this lesson.

03. Building a Profile: The Basics

This chapter will take you through every step necessary to build a complete, fully-functioning professional LinkedIn profile that shows off your skillsets.

04. Optimizing Your Profile

This chapter will take you through varying ways to optimize your LinkedIn profile and create a positive first impression on a consistent basis.

05. Positioning Yourself as an Expert

This chapter will take you through best practices for posting updates that get you noticed, tips for aligning your marketing campaigns with LinkedIn and teach you how to use Content Suggestions to generate fresh content.

06. Getting Your Business Noticed with Different Types of Content

This series of lessons will take you through the fundamentals of creating and leveraging: eBooks, SlideShares, Infographics, Videos, Blogs, Case Studies, Third Party Articles and How-To Content.

07. Using LinkedIn InMail to Reach Out

This chapter will look at the various methods you can leverage to grow your network.

08. Your Network

Enjoy an introduction to LinkedIn InMail, including best practices, tips for finding new connections and securing responses. What’s more, in this section you’ll learn about the function and benefits of LinkedIn Groups – as well as how to set up your own.

09. Gaining Visibility with LinkedIn Groups

This chapter will examine tips and tricks for improving your visibility on LinkedIn by joining Groups.

10. Working with Your Employees to Expand Your Network

Understand the fundamentals of Employee Advocacy and learn how to start your own program with a killer content strategy.

11. Making Sales - LinkedIn Advertising

Get up to speed with Campaign Manager, LinkedIn’s Ad Formats, and learn how to set your objectives and build your ads from scratch.

12. Measuring and Optimizing your Activity

Learn how to research and listen on LinkedIn, how to measure your metrics and report on Ad Engagement in this section. You’ll also get to grips with UTMs and the basics of Google Analytics.

13. Recruiting New Employees

This series of lessons will introduce you to recruiting on LinkedIn, provide expert tips, get you to grips with LinkedIn Recruiter and Career Pages, and show you the best methods for sourcing clients and candidates on the channel.

14. Finding a Job on LinkedIn

This chapter will be getting you to grips with starting your job search on LinkedIn, and take you through the various ways you can sell yourself with a killer resume.

15. Closing Words

You’ve reached the end! A final message from the Adversent team and you can be on your merry way.

  • The definitive Adversent guide for tapping into the 500 million professionals on the platform – and how you can leverage them to deliver a 7x ROI.
  • Eliminate any doubts on profile optimisation with Adversent’s step-by-step guide to ensuring you appear as a high-quality asset – whether a business or personal profile.
  • The insider knowledge on how best to establish your business as a thought-leader – massively boosting your credibility and ensuring rapid business growth as you become the authority in your field.
  • Our tried-and-tested group targeting tactic – guaranteed to boost your visibility and get people talking about your brand.
  • 12+ hours of expert video tuition – from an experienced, practicing marketer.
  • 15 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited LinkedIn marketing expert.
    • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
    • 15 chapters that cover every aspect of LinkedIn marketing – from the basics of profile building, to the most cutting-edge tactics of 2019.
    • 52 meticulously detailed lessons designed to make you an expert in every facet of LinkedIn – from link building campaigns to voice search techniques

The analytics methods that actually provide value and direction – eliminate confusing metrics and structure a growth plan based on data.

  • Official LinkedIn Mastery certification – placing you in the top 1% of LinkedIn marketing experts worldwide, so that you can reach the people who will make your business grow.

 

Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Facebook Ads Mastery Course to be comprehensive and concise, and because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest! With three intensive days of study, research and upon completion of the exercises you should be in a position to take our exam. This would be best suited to those who’ve already gained a basic knowledge of Facebook marketing.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Facebook Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on Facebook, there’s no reason why you can’t grow a brand and make a profit through Facebook advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The LinkedIn Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Facebook marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.

Chapters
01. Introduction to LinkedIn Mastery
02. The Linkedin Mindset
03. Building a Profile: The Basics
04. Optimizing Your Profile
05. Positioning Yourself as an Expert
06. Getting Your Business Noticed with Different Types of Content
07. Using LinkedIn InMail to Reach Out
08. Your Network
09. Gaining Visibility with LinkedIn Groups
10. Working with Your Employees to Expand Your Network
11. Making Sales - LinkedIn Advertising
12. Measuring and Optimizing your Activity
13. Recruiting New Employees
14. Finding a Job on LinkedIn
15. Closing Words
01. Introduction to LinkedIn Mastery

LinkedIn is almost certainly the toughest social media channel to crack. This lesson will introduce you to the nuances of LinkedIn, so that you are ready to get stuck in with mastering the platform.

02. The Linkedin Mindset

People use different social networks for different reasons. LinkedIn has its own specific etiquette and mindset that you will need to understand if you wish to succeed on the platform – you’ll learn all about these in this lesson.

03. Building a Profile: The Basics

This chapter will take you through every step necessary to build a complete, fully-functioning professional LinkedIn profile that shows off your skillsets.

04. Optimizing Your Profile

This chapter will take you through varying ways to optimize your LinkedIn profile and create a positive first impression on a consistent basis.

05. Positioning Yourself as an Expert

This chapter will take you through best practices for posting updates that get you noticed, tips for aligning your marketing campaigns with LinkedIn and teach you how to use Content Suggestions to generate fresh content.

06. Getting Your Business Noticed with Different Types of Content

This series of lessons will take you through the fundamentals of creating and leveraging: eBooks, SlideShares, Infographics, Videos, Blogs, Case Studies, Third Party Articles and How-To Content.

07. Using LinkedIn InMail to Reach Out

This chapter will look at the various methods you can leverage to grow your network.

08. Your Network

Enjoy an introduction to LinkedIn InMail, including best practices, tips for finding new connections and securing responses. What’s more, in this section you’ll learn about the function and benefits of LinkedIn Groups – as well as how to set up your own.

09. Gaining Visibility with LinkedIn Groups

This chapter will examine tips and tricks for improving your visibility on LinkedIn by joining Groups.

10. Working with Your Employees to Expand Your Network

Understand the fundamentals of Employee Advocacy and learn how to start your own program with a killer content strategy.

11. Making Sales - LinkedIn Advertising

Get up to speed with Campaign Manager, LinkedIn’s Ad Formats, and learn how to set your objectives and build your ads from scratch.

12. Measuring and Optimizing your Activity

Learn how to research and listen on LinkedIn, how to measure your metrics and report on Ad Engagement in this section. You’ll also get to grips with UTMs and the basics of Google Analytics.

13. Recruiting New Employees

This series of lessons will introduce you to recruiting on LinkedIn, provide expert tips, get you to grips with LinkedIn Recruiter and Career Pages, and show you the best methods for sourcing clients and candidates on the channel.

14. Finding a Job on LinkedIn

This chapter will be getting you to grips with starting your job search on LinkedIn, and take you through the various ways you can sell yourself with a killer resume.

15. Closing Words

You’ve reached the end! A final message from the Adversent team and you can be on your merry way.

What’s included
  • The definitive Adversent guide for tapping into the 500 million professionals on the platform – and how you can leverage them to deliver a 7x ROI.
  • Eliminate any doubts on profile optimisation with Adversent’s step-by-step guide to ensuring you appear as a high-quality asset – whether a business or personal profile.
  • The insider knowledge on how best to establish your business as a thought-leader – massively boosting your credibility and ensuring rapid business growth as you become the authority in your field.
  • Our tried-and-tested group targeting tactic – guaranteed to boost your visibility and get people talking about your brand.
  • 12+ hours of expert video tuition – from an experienced, practicing marketer.
  • 15 chapters of in-depth, step-by-step lessons designed to break down even the most complex and advanced marketing theories.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • An industry-approved end of course exam. Pass this exam and you will be a fully accredited LinkedIn marketing expert.
Features
    • 12+ hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
    • 15 chapters that cover every aspect of LinkedIn marketing – from the basics of profile building, to the most cutting-edge tactics of 2019.
    • 52 meticulously detailed lessons designed to make you an expert in every facet of LinkedIn – from link building campaigns to voice search techniques

The analytics methods that actually provide value and direction – eliminate confusing metrics and structure a growth plan based on data.

  • Official LinkedIn Mastery certification – placing you in the top 1% of LinkedIn marketing experts worldwide, so that you can reach the people who will make your business grow.

 

FAQ's
Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?
Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Facebook Ads Mastery Course to be comprehensive and concise, and because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest! With three intensive days of study, research and upon completion of the exercises you should be in a position to take our exam. This would be best suited to those who’ve already gained a basic knowledge of Facebook marketing.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Facebook Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on Facebook, there’s no reason why you can’t grow a brand and make a profit through Facebook advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Facebook sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The LinkedIn Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Facebook marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.

Become a certified professional

LinkedIn Mastery certificate
Learn anywhere
Gain skills that get jobs
Collaborate with seasoned professionals
Join our community
LinkedIn Mastery certificate

Stand out from the crowd. Place yourself in the online marketing elite with our accredited LinkedIn Marketing Mastery certificate to display on your resume or professional profile.

Learn anywhere

Unlock this course for unlimited access – at any time, in any place, on any device. Develop your skillset without sacrificing your freedom.

Gain skills that get jobs

Upskill your portfolio by establishing yourself as a LinkedIn authority. Simplify complex methods to make yourself an indispensable marketing asset. Networking and relationship development is a vital cog in any business – you will be perfectly positioned to excel in this area.

Collaborate with seasoned professionals

LinkedIn is a tough platform to crack, and an even harder one to master. We offer the exclusive opportunity to work with our in-house team of highly skilled, practicing digital marketers. Easily solve and understand pain points, new concepts and platform issues by reaching out to our team.

Join our community

Adversent is a community of ambitious, forward-thinking marketers. We strive every day to create cutting-edge marketing solutions and push each other to success. Join us now and help us support your personal and business growth.

Become a certified professional

linkedin mastery course certificate
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