LinkedIn: Measuring and Optimizing your Activity

Convert more customers with advanced optimization strategies. Create amazing performance reports and integrate with your favorite analytics platforms.

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Why Take Our Blueprint?

  • Use conversion tracking to understand your ad performance and optimize for leads, purchases and event registrations.
  • Compare metrics like clicks and impressions to creative effective ads delivering a 220% performance boost with our exclusive optimization strategies.
  • Use campaign demographics to see who engages with your ads and retarget for a 2X increase in conversion.
  • Get the attention of 1000s of influencers to boost engagement.
  • Adopt proven techniques used by over 94% businesses to distribute content and achieve maximum conversions.


Each packed with exercises, knowledge-check questions and practical steps to follow.


Including step-by-step guides on all aspects of the platform.

We’ve educated people at…

Take LinkedIn to the next level for exponential growth

  • Master the art of social listening to turn your leads into a conversion powerhouse.
  • Create content that resonates with your target audience and leads them to buy.
  • Exploit data gathered in real time to magnify your lead pool by 1000s of leads.
  • Nurture loyal brand advocates who will sell for you at no extra cost.
  • Unleash the power of conversion tracking to create highly impressionable ads.
  • Develop retargeting initiatives that offer a heft 20% boost to your conversions.
  • Showcase your brand with highly optimized, tried and tested methods for a 4.5X brand recall lift.

And much, much more!

Who is This Course For

Marketing professionals with a thirst for conversions

Learn exactly how to measure and optimize your campaigns to focus solely on conversions with the exact methods we’ve developed to guarantee Adversent a 23.7% conversion rate year on year.

Understand how to quickly read data to make assessment on how to best tweak campaigns to ensure continued growth and performance.

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Business owners looking for profitable opportunities

Acquire an advanced understanding of LinkedIn Analytics to measure and optimize your online advertising endeavors.

Connect to followers engaged in your value proposition and experience a huge 4.5 boost in brand lift – meaning you get noticed increasingly frequently by potential prospects.

Use UTMs and campaign tracking to monitor your adverts to ensure your spend remains consistent whilst your sales grow.

Professionals with a drive to progress

Gain an understanding of how to build high-performing LinkedIn campaigns to distinguish yourself from your peers and promote yourself to employers and businesses.

Measure your activity on the platform to enhance your position and get the most of the opportunities LinkedIn has to offer.

Some Of Our Student Testimonials

How Optimizing LinkedIn will Grow your Bottom Line

Unleash the power of social listening to smash your engagement rates

Learn to use LinkedIn’s sophisticated marketing features to reach your audience and tap into a massive pool of leads waiting to be converted.

Delve into the advanced capabilities offered by LinkedIn analytics to kick-start your campaigns into overdrive, reduce cost-per-click and ramp up your engagement by a hefty 220%.

advertising on linkedin
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Maximize your conversion rates by optimizing Campaign Manager

LinkedIn boasts members from almost every country and every industry imaginable. It’s a supremely valuable platform for business and career professionals to network on, build relationships and acquire both resources and support. This blueprint will show you how to personalize your account so that you can showcase your achievements, expertise, brand or business and make valuable connections with people who can further your career.

See exponential growth with each campaign you optimize

Make real-time data work for you and understand how expert LinkedIn marketers tweak their campaigns to ensure consistent performance.

Create marketing reports that allow for fast decision making and keep management involved in the decision-making process with a perspective on cost, profit and loss and future earnings predications.

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What We Offer

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Where can I take the course?
How long will it take me to complete the Course?
What will I get from it?
When can I start to use what I’ve learnt?

Where can I take the course?

The long and short of it is anytime, anywhere.

We’ve designed the Google Ads Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.

It’s mobile and desktop-friendly; you could even cast it onto your main TV.

We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.

How long will it take me to complete the Course?

There are 12 hours of video, divided up into 19 chapters.

We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.

On the other hand, if you want to ramp it up a notch, be our guest!

There’s no reason why you can’t take the entire Course in a single weekend, if that works best for you! All our content is designed to be versatile, so you can learn at your own pace.

What will I get from it?

This depends on who you are, and what you want to achieve.

If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.

If you’re a business, the Google Search Network Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.

Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.

If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.

Finally, if you just want to make money on the Google Search Network, there’s no reason why you can’t grow a brand and make a profit through Google PPC advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.

You’re going to learn how to properly build a Google Search Network sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.

When can I start to use what I’ve learnt?

Pure and simple: straight away.

The Google Search Network Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Google Search Network marketing tactics.

At the same time, we support all of that with all the theory you could ever need.

Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.

We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.

You can launch highly informed, laser-focused campaigns right from the off.