Starting Your Brand
Each with in-depth exercises, knowledge-check questions and practical steps that you can follow.
With expert insights, including a comprehensive exercise to build your brand’s Perceptual Map, your brand’s Vision and Mission statements for outstanding engagement and customer loyalty.
Unite your team under one brand vision, increase collaboration and creativity and resonate with the core values of your customer audience.
Transform branding tools into tangible assets and become a master of monetizing brand.
Create exceptional and memorable brands that deliver long-term, wildly-profitable relationships with your customers.
Transform customers into brand advocates to triple your sales pipeline through recommendation marketing.
Rediscover your brand values and develop strong mission statements that will echo across your business.
Revolutionize your existing product or service with powerful messaging that captivates 1000s of new prospects and re-engages with existing customers to enable you to smash through your targets and deliver outstanding bottom-line results.
I never really knew how much goes into branding… this went so much deeper than just picking colors or writing a slogan. I feel like I’ve learned so much! Can’t wait to see what’s next.
I really enjoyed the perceptual map exercise. It really helped me visualize where I can position by brand against my competition. You guys made is so simple for me and gave me so many ideas!
Get incredible engagement from 10s of 1000s of customers, or the 48% of consumers, who expect brands to know them and help them discover new products or services that fit their needs.
Leverage customer engagement to create tangible brand equity, that ultimately is represented by a strong balance sheet.
Leverage a loyal and engaged army of customers to boost sales by 70%, essential to your business growth and achieved when customers trust and remember you at the time of purchase.
Drive a positive consumer perception of your product, service experience or organization with the tried and tested strategies that have delivered Virgin, Nestle, Shell and other top brands an incredible year on year growth.
Where can I take the course?
The long and short of it is anytime, anywhere.
We’ve designed the Google Ads Mastery Course to be comprehensive and concise and, because it’s delivered through video format, you can take it wherever you want, anytime you want: at home, at work, or even on your commute.
It’s mobile and desktop-friendly; you could even cast it onto your main TV.
We wanted to deliver it in a way that works best for you. We’d normally advise that you take it somewhere where you can really concentrate on the information that we’re giving you; this is industry-leading educational stuff, after all.
How long will it take me to complete the Course?
There are 12 hours of video, divided up into 19 chapters.
We’d recommend that you take the Course one chapter at a time, to make sure that everything really sinks in. If you decide to do an hour a day, you’ll find that that takes you up to over two weeks, which we think is a good amount of time to digest the knowledge – ready to put it into action.
On the other hand, if you want to ramp it up a notch, be our guest!
There’s no reason why you can’t take the entire Course in a single weekend, if that works best for you! All our content is designed to be versatile, so you can learn at your own pace.
What will I get from it?
This depends on who you are, and what you want to achieve.
If you’re a marketer working for an agency right now, and you’ve already got marketing experience, you’ll stand to learn how to harness more leads, conversions, and sales, by making your advertising even more effective.
If you’re a business, the Google Search Network Ads Mastery Course is a great way to learn how to increase your demand-based traffic yourself, whether you’re a start-up seeking exponential growth or you’re an industry leader looking to achieve greater levels of success.
Alternatively, you can use it as a training resource for your employees, to help them hone their marketing skills and stay up-to-date with industry best practices.
If you’re an Ecommerce professional, and you want fresh ideas and industry tactics, this is an incredible resource for getting your products in front of the people who are most likely to buy from you.
Finally, if you just want to make money on the Google Search Network, there’s no reason why you can’t grow a brand and make a profit through Google PPC advertising. Anyone – at any level of experience – can harness this platform and leverage it to help them achieve their business or personal goals.
You’re going to learn how to properly build a Google Search Network sales funnel, from top, to middle, to bottom, and you’ll learn how to plan for the future, too.
When can I start to use what I’ve learnt?
Pure and simple: straight away.
The Google Search Network Ads Mastery Course is designed to provide educational content that is immediately valuable, by giving you practical, step-by-step guides to implementing effective, industry-leading Google Search Network marketing tactics.
At the same time, we support all of that with all the theory you could ever need.
Some of the tactics that we’ll give you take time to implement, so you can concentrate on other areas of your campaigns while they take shape. These aren’t just quick-fix solutions: we’re giving you insider knowledge.
We’ve combined knowledge and practice together, so that you can learn as you develop your campaigns; there’s no need to wait until the end of the course before you launch your campaigns.
You can launch highly informed, laser-focused campaigns right from the off.