The Branding Blueprint Bundle

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The Secret to Providing Branded Content Online

The Secret to Developing Your Brand’s Personality

How to Measure Your Success: Branding KPIs

18 in-depth chapters

Step-by-step lessons

Practical exercises

What will you learn?

Become an Expert

This is the perfect offer for anyone looking to launch their own brand, or grow it to new, unprecedented heights – dominate social media, develop a personality that connects, scale for sustainable, long term growth.

01. Introduction to The Secret to Providing Branded Content Online
02. Defining Brand Voice
03. Defining Consistency
04. The Three Types of Branded Content
05. The 8 Steps to Creating Compelling Content
06. Closing Words
07. Introduction to The Secret to Developing Your Brand’s Personality
08. The Most Iconic Brands in the World
09. What are Archetypes?
10. Go Beyond the Functional Benefits
11. 3-Words Exercise
12. Closing Words
13. Introduction to How to Measure Your Success: Branding KPIs
14. Why do Brands Drive Business Leadership?
15. Defining KPIs
16. Success in a Digital World
17. The Decision-Making Process
18. Closing Words
01. Introduction to The Secret to Providing Branded Content Online

Welcome to this chapter, ‘The Secret to Providing Branded Content Online’. We’re going to teach you how to develop your brand’s voice, how to create brand guidelines, how to smoothly operate through a re-brand, and how to actually write compelling content for your brand.

02. Defining Brand Voice

Brand voice refers to the way in which your brand communicates with your audience. We’ll go through several real-life brand examples to illustrate this concept.

03. Defining Consistency

Brand consistency is the pattern of expression that affects what people think about your brand. You need to maintain consistency to develop trust and loyalty with your customers. This lesson shows you how to do just that.

04. The Three Types of Branded Content

In this lesson, we will discuss the different forms of content that you will need for your brand, as well as how to create consistent content across each type.

05. The 8 Steps to Creating Compelling Content

With so many channels available to share your brand’s content, the need to maintain brand consistency is more vital than ever to build trust and loyalty among your customers. We will cover the 8 key steps to creating compelling content.

06. Closing Words

Congratulations! You have reached the end of The Secret to Providing Branded Content Online. You are now ready to create and share wonderful, high quality content with your target audience. It’s time to put your knowledge to work!

07. Introduction to The Secret to Developing Your Brand’s Personality

Welcome to this chapter, ‘The Secret to Developing Your Brand’s Personality’. We’re going to tell you how and why it’s vital to create your brands personality, utilizing the 12 Brand Archetypes to shape your brand and bring it to life.

08. The Most Iconic Brands in the World

Did you know that the Golden Arches of McDonald’s are the 2nd most recognized symbol in the world behind the English word “OK”? You will learn what every famous brand has in common, and how to make it work for your business.

09. What are Archetypes?

This lesson takes a deeper look into what an archetype actually is, and why this concept is so effective in branding.

10. Go Beyond the Functional Benefits

Brands will make the customer experience unforgettable. In this chapter, you will learn how brands have emotional, social, and self-expressive benefits. You’ll also learn how to integrate these benefits into your own brand.

11. 3-Words Exercise

By this point in our course, you will have a good idea where your own brand wants to be. In Chapter 11, it’s now your turn to create the basis of your own brand’s personality.

12. Closing Words

Congratulations! You have reached the end of The Secret to Developing Your Brand’s Personality. You are now well equipped to use the 12 Brand Archetypes to shape your brand and describe your own brand’s personality.

13. Introduction to How to Measure Your Success: Branding KPIs

Welcome to ‘How to Measure Your Success: Branding KPIs’, Adversent’s lesson on how to quantitatively measure the success of your branding efforts in today’s digital age. Branding is a business strategy, and any business strategy needs to be accurately measured to determine its effectiveness.

14. Why do Brands Drive Business Leadership?

In business, we’re naturally psychologically drawn to short-term financial success. Branding is about the relationship that you build with customers over time to increase their trust of you. This lesson will show you how to marry the two concepts together for a profitable brand.

15. Defining KPIs

What is the difference between a key performance indicator and a metric? This valuable distinction will help you create the guidelines for defining your branding KPIs.

16. Success in a Digital World

In today’s digital world, we need fast, actionable data about our brands to determine its success and its effect on our bottom line. How is what we’re doing online affecting our business?

17. The Decision-Making Process

This chapter will define each of the five steps in the customer decision-making process. By breaking down the process into these five parts, we’re able to look closely at what our target audience is thinking.

18. Closing Words

Congratulations! You have reached the end of How to Measure Your Success: Branding KPIs. You now know what affects your brand’s bottom line, and how you can impact your brand for good.

  • Three razor sharp, concise Blueprints for three specific skill sets in launching your own brand, from developing your brand’s personality to definitive KPI tracking methods.
  • Insights to industry standard branding strategies – used by Amazon, Uber and Coca-Cola.
  • The definitive 3-step approach for building a brand that connects and lasts in the minds of consumers.
  • Examples of the most successful online branding campaigns in history – and how you can leverage the exact same techniques.
  • Over three hours of expert video tuition – from an experienced, practicing marketer.
  • 18 chapters of in-depth, step-by-step lessons – carefully tailored to your needs
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • Over three hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 18 chapters written by practicing, experienced Branding experts.
  • 51 meticulously detailed lessons designed to make you an expert in developing USPs and value propositions.
  • The 3 key Blueprints for building a brand from scratch and achieving real success in a fiercely competitive online branding world.
Chapters
01. Introduction to The Secret to Providing Branded Content Online
02. Defining Brand Voice
03. Defining Consistency
04. The Three Types of Branded Content
05. The 8 Steps to Creating Compelling Content
06. Closing Words
07. Introduction to The Secret to Developing Your Brand’s Personality
08. The Most Iconic Brands in the World
09. What are Archetypes?
10. Go Beyond the Functional Benefits
11. 3-Words Exercise
12. Closing Words
13. Introduction to How to Measure Your Success: Branding KPIs
14. Why do Brands Drive Business Leadership?
15. Defining KPIs
16. Success in a Digital World
17. The Decision-Making Process
18. Closing Words
01. Introduction to The Secret to Providing Branded Content Online

Welcome to this chapter, ‘The Secret to Providing Branded Content Online’. We’re going to teach you how to develop your brand’s voice, how to create brand guidelines, how to smoothly operate through a re-brand, and how to actually write compelling content for your brand.

02. Defining Brand Voice

Brand voice refers to the way in which your brand communicates with your audience. We’ll go through several real-life brand examples to illustrate this concept.

03. Defining Consistency

Brand consistency is the pattern of expression that affects what people think about your brand. You need to maintain consistency to develop trust and loyalty with your customers. This lesson shows you how to do just that.

04. The Three Types of Branded Content

In this lesson, we will discuss the different forms of content that you will need for your brand, as well as how to create consistent content across each type.

05. The 8 Steps to Creating Compelling Content

With so many channels available to share your brand’s content, the need to maintain brand consistency is more vital than ever to build trust and loyalty among your customers. We will cover the 8 key steps to creating compelling content.

06. Closing Words

Congratulations! You have reached the end of The Secret to Providing Branded Content Online. You are now ready to create and share wonderful, high quality content with your target audience. It’s time to put your knowledge to work!

07. Introduction to The Secret to Developing Your Brand’s Personality

Welcome to this chapter, ‘The Secret to Developing Your Brand’s Personality’. We’re going to tell you how and why it’s vital to create your brands personality, utilizing the 12 Brand Archetypes to shape your brand and bring it to life.

08. The Most Iconic Brands in the World

Did you know that the Golden Arches of McDonald’s are the 2nd most recognized symbol in the world behind the English word “OK”? You will learn what every famous brand has in common, and how to make it work for your business.

09. What are Archetypes?

This lesson takes a deeper look into what an archetype actually is, and why this concept is so effective in branding.

10. Go Beyond the Functional Benefits

Brands will make the customer experience unforgettable. In this chapter, you will learn how brands have emotional, social, and self-expressive benefits. You’ll also learn how to integrate these benefits into your own brand.

11. 3-Words Exercise

By this point in our course, you will have a good idea where your own brand wants to be. In Chapter 11, it’s now your turn to create the basis of your own brand’s personality.

12. Closing Words

Congratulations! You have reached the end of The Secret to Developing Your Brand’s Personality. You are now well equipped to use the 12 Brand Archetypes to shape your brand and describe your own brand’s personality.

13. Introduction to How to Measure Your Success: Branding KPIs

Welcome to ‘How to Measure Your Success: Branding KPIs’, Adversent’s lesson on how to quantitatively measure the success of your branding efforts in today’s digital age. Branding is a business strategy, and any business strategy needs to be accurately measured to determine its effectiveness.

14. Why do Brands Drive Business Leadership?

In business, we’re naturally psychologically drawn to short-term financial success. Branding is about the relationship that you build with customers over time to increase their trust of you. This lesson will show you how to marry the two concepts together for a profitable brand.

15. Defining KPIs

What is the difference between a key performance indicator and a metric? This valuable distinction will help you create the guidelines for defining your branding KPIs.

16. Success in a Digital World

In today’s digital world, we need fast, actionable data about our brands to determine its success and its effect on our bottom line. How is what we’re doing online affecting our business?

17. The Decision-Making Process

This chapter will define each of the five steps in the customer decision-making process. By breaking down the process into these five parts, we’re able to look closely at what our target audience is thinking.

18. Closing Words

Congratulations! You have reached the end of How to Measure Your Success: Branding KPIs. You now know what affects your brand’s bottom line, and how you can impact your brand for good.

What’s included
  • Three razor sharp, concise Blueprints for three specific skill sets in launching your own brand, from developing your brand’s personality to definitive KPI tracking methods.
  • Insights to industry standard branding strategies – used by Amazon, Uber and Coca-Cola.
  • The definitive 3-step approach for building a brand that connects and lasts in the minds of consumers.
  • Examples of the most successful online branding campaigns in history – and how you can leverage the exact same techniques.
  • Over three hours of expert video tuition – from an experienced, practicing marketer.
  • 18 chapters of in-depth, step-by-step lessons – carefully tailored to your needs
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
Features
  • Over three hours of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 18 chapters written by practicing, experienced Branding experts.
  • 51 meticulously detailed lessons designed to make you an expert in developing USPs and value propositions.
  • The 3 key Blueprints for building a brand from scratch and achieving real success in a fiercely competitive online branding world.

Cut Through the Clutter – Stand Out in your Industry

Build a Brand that Lasts
Learn anywhere
Gain skills that get jobs
Collaborate with seasoned professionals
Join our community
Build a Brand that Lasts

So many brands come and go these days, with very few remaining at the forefront of their industry – we teach you the skills to create a business that leaves lasting impressions on consumers.

Learn anywhere

Unlock this course for unlimited access – at any time, in any place, on any device. Develop your skillset without sacrificing your freedom.

Gain skills that get jobs

We’ve packaged the exact, proven methodologies to strategizing a branding campaign. Having access to this tool makes you a supremely valuable asset to any business looking to drive sales and grow.

Collaborate with seasoned professionals

With Adversent, you unlock the exclusive opportunity to collaborate with our in-house team of seasoned branding experts – ready to help you succeed.

Join our community

Adversent is a community of ambitious, forward-thinking marketers. We strive every day to create cutting-edge marketing solutions and push each other to success. Join us now and help us support your personal and business growth.

Who is this course for?

Marketing Professionals

Business Owners

Directors, Agencies and Team Leads

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