USPs and Value Propositions

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5 in-depth chapters

7 step-by-step lessons

Practical exercises

Over an hour of expert video tuition

Full lifetime access

Guide to developing your USP and value proposition

What will you learn?

Become an Expert

This is your only resource you’ll need for making your business genuinely stand out and cut through the noise of a crowded market. Use the exact tactics used by world-leading brands – laid out in simple, step-by-step methods in this Blueprint.

01. Introduction to USPs
02. What is a USP?
03. How to Create Your USP
04. Creating Your Value Proposition
05. Closing Words
01. Introduction to USPs

Welcome to USPs and Value Propositions!

02. What is a USP?

Let’s start with the basics. After defining what a USP is, we will go over the process of creating a USP for your brand, as well as provide real examples of USPs across varying industries.

03. How to Create Your USP

After looking at examples of other companies’ USPs, it’s time to create your own for your brand.

04. Creating Your Value Proposition

Value propositions are shown on your website and, when done correctly, drive sales and convince people to buy.

05. Closing Words

Congratulations! You have reached the end of USPs and Value Propositions.

  • Easy to follow, step-by-step lessons on creating your USP and value proposition – cut through the noise, dominate your marketplace.
  • Understand the definitive process to crafting a USP – used by Amazon, Uber and Coca-Cola.
  • Adversent’s ground-breaking methods for showing off, and making clear, your value proposition – get across the true value you offer instantly.
  • Examples of industry leading USPs and the processes involved in crafting them – and how you can do the same.
  • Over an hour of expert video tuition – from an experienced, practicing marketer.
  • 5 chapters of in-depth, step-by-step lessons – carefully tailored to your needs.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
  • Over an hour of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 5 chapters written by practicing, experienced Branding experts.
  • 7 meticulously detailed lessons designed to make you an expert in developing USPs and value propositions.
  • Your answer to quickly and effectively differentiate your brand form your competitors – so that you can attract more leads and drive more sales.
Chapters
01. Introduction to USPs
02. What is a USP?
03. How to Create Your USP
04. Creating Your Value Proposition
05. Closing Words
01. Introduction to USPs

Welcome to USPs and Value Propositions!

02. What is a USP?

Let’s start with the basics. After defining what a USP is, we will go over the process of creating a USP for your brand, as well as provide real examples of USPs across varying industries.

03. How to Create Your USP

After looking at examples of other companies’ USPs, it’s time to create your own for your brand.

04. Creating Your Value Proposition

Value propositions are shown on your website and, when done correctly, drive sales and convince people to buy.

05. Closing Words

Congratulations! You have reached the end of USPs and Value Propositions.

What’s included
  • Easy to follow, step-by-step lessons on creating your USP and value proposition – cut through the noise, dominate your marketplace.
  • Understand the definitive process to crafting a USP – used by Amazon, Uber and Coca-Cola.
  • Adversent’s ground-breaking methods for showing off, and making clear, your value proposition – get across the true value you offer instantly.
  • Examples of industry leading USPs and the processes involved in crafting them – and how you can do the same.
  • Over an hour of expert video tuition – from an experienced, practicing marketer.
  • 5 chapters of in-depth, step-by-step lessons – carefully tailored to your needs.
  • Practical exercises that help you implement our techniques – and start driving sales – from week one.
  • Knowledge-check questions that ensure lessons aren’t just taught – they are retained.
Features
  • Over an hour of comprehensive video tuition that you can take at any time, in any place, as many times as you want.
  • 5 chapters written by practicing, experienced Branding experts.
  • 7 meticulously detailed lessons designed to make you an expert in developing USPs and value propositions.
  • Your answer to quickly and effectively differentiate your brand form your competitors – so that you can attract more leads and drive more sales.

Cut Through the Clutter – Stand Out in your Industry

A USP that actually drives sales
Learn anywhere
Gain skills that get jobs
Collaborate with seasoned professionals
Join our community
A USP that actually drives sales

Your USP is the one concept that can explain to customers why you are different to the rest – and why they should buy from you. You have to get it right.

Learn anywhere

Unlock this course for unlimited access – at any time, in any place, on any device. Develop your skillset without sacrificing your freedom.

Gain skills that get jobs

We’ve packaged the exact, proven methodologies to strategizing a branding campaign. Having access to this tool makes you a supremely valuable asset to any business looking to drive sales and grow.

Collaborate with seasoned professionals

With Adversent, you unlock the exclusive opportunity to collaborate with our in-house team of seasoned branding experts – ready to help you succeed.

Join our community

Adversent is a community of ambitious, forward-thinking marketers. We strive every day to create cutting-edge marketing solutions and push each other to success. Join us now and help us support your personal and business growth.

Who is this course for?

Marketing Professionals

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Directors, Agencies and Team Leads

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