There are many clear benefits to a large LinkedIn following. For a start, it’s much easier to smash marketing objectives when each piece of content you publish reaches a large, relevant audience. In this week’s blog we’ll discuss the 4 ways to grow your company LinkedIn page!
Of course, with more connections in your network, more users will be notified when you publish content. The result? More engagement with your posts!
It doesn’t stop there. The more connections you have, the better your chances are of appearing in someone’s search results.
This is really important, as LinkedIn is not just about who you know – it’s also about who your connections know.
When you appear in search results, the likelihood is that people will check out your profile. As more people check out your profile, you’ll enjoy more endorsements (which basically means your skills are publicly validated) – which is brilliant for the overall credibility of your page.
Did you know that LinkedIn is the top-rated social network for lead generation?
The channel – designed specifically for the business community – has been steadily growing its userbase to more than 500 million users.