LinkedIn is the world’s largest professional social network. Designed specifically for the business community, the platform boasts over 500 million users (and counting!). This makes LinkedIn the perfect environment for lead generation!
Some of the benefits of being a member on LinkedIn include having the ability to leverage the network to connect with past business associates, form new connections with influencers and research both individuals and companies.
The channel is also a supremely popular tool for online recruitment – with an almost universal usage among social recruiting forums.
LinkedIn provides access to a hugely interactive audience and – when used correctly – can generate incredible results through creative engagement.
LinkedIn is all about building networks and forming connections. It’s not only about who you know but also very much about who your connections know.
This encapsulates the power of LinkedIn. The platform provides individuals and businesses with the ability and opportunity to tap into first, second and third-degree connections, and expand their brands through word-of-mouth marketing.
First Degree Connections. People you know personally. These members have a direct relationship to your account, and they make up your immediate network.
Second Degree Connections. People who know at least one member of your first-degree connections. In other words, these are your friends of friends
Third Degree Connections. Friends of your friends of your friends. These members are connected through your second-degree connections.