Blogging is a great way to showcase who you are and what you do. It is also an effective tool for delivering on your unique selling points, entertaining your audience, and establishing yourself as an authority in your field.
You can definitely have some fun with the delivery of your blog. Unfortunately, this is something business bloggers often forget since they get caught up in generating large amounts of content on a regular basis.
But there are many ways to use blog content to your advantage. You ultimately have control of your own online space, where you are able to write about topics that you are passionate about whilst promoting your brand or business.
However, the questions remains:
How do I make money with a blog?
Well, if your blog is set up correctly and has engaging content that is relevant and appropriate for your target audience, you are already well on your way to getting subscriptions, ensuring consistent traffic is driven to your website.
Discovering the secret to creating a good blog will unlock many opportunities for your brand. It really doesn’t require huge expense (provided you can do it in-house) and can achieve wonders in building credibility, boosting search engine rankings, increasing website traffic, and fostering relationships with potential and current customers.
In fact, companies with blogs generate 67% more leads per month than those that don’t, and companies that have a blog generate 97% more inbound links.
If you don’t know these ‘inbound links’ are, we’ll tell you, because they’re a concept that is vital to understand if you’re to run a lucrative blog.
An inbound link – also referred to as a backlink – is a hyperlink on a third-party web page that points to a web page on your site. So, the link actually takes internet users to your site. Clearly this is something you want to happen and an opportunity you want to take advantage of for your business.
So, an opportunity to blog should not be missed. Every business needs one!
And in this blog, you are going to find out exactly how to increase your subscribers and start making money from your blog, with our top 5 tips.