Keywords have always been an absolutely fundamental part of SEO. Ever since the very first words were typed into the very first search box, they’ve represented the cornerstone of search, and have always played a huge part in how a user gets the right results for their query.
Keywords have always been so vital to any SEO strategy, as they have always been used by search engines to determine how relevant a site is to a specific search query.
In simple terms, if the words used in the search term and in a website match up, the site will be considered as a potential result for the user.
In the early days of search engines, matching up keywords was virtually the only method of determining what pages would appear at that much-craved number one spot. Whichever page had the most relevance to the search term would get prioritized and displayed to the user.
But times have changed, and now there are thousands of indicators that suggest to search engines which pages are a suitable result for a specific query.
And in this ever changing, ever progressing SEO world, is there still room for the keyword? What relevance do they now hold? What might be taking their crown, and what might all this mean for your SEO strategy?
Basically, are keywords dying out?
I’m sure you’re kept awake at night with these questions spinning through your mind, but torture yourself no more, we’re going to put your questions to rest.