“Let me Google it”
…must be one of the most common phrases uttered today.
We type in our keyword or phrase and an instant later have the results in front of us. We can then choose which pages to visit for the information we are looking for. It’s an unprecedented age of technology.
Depending on your keyword search, you may have paid adverts displayed as well. Search Engine Marketing (SEM) encompasses everything from the ads you see to the websites listed in your results page, and much more.
Of course, there are a number of search engines out there, but the daddy of them all is undoubtedly Google. Throughout this blog we’ll talk exclusively about Google as it commands over 85% of the desktop search market share, and 93% for mobile.