It’s safe to say that no matter how much the world of advertising moves towards automation and digitisation, however much agencies, businesses and marketers alike will rely on imagery and video, there’s always a copywriter (or team of copywriters) behind every campaign. But, what exactly is copywriting?
What is copywriting?
There’s an old adage in advertising that a copywriter is a “salesman in print”.
Copywriters have been around for as long as advertising has.
Copywriting is designed to make the intended audience perform an action. A copywriter is someone who writes advertising promotional materials for a brand to increase brand awareness or to persuade the intended audience to act.
In the past that would have meant brochures, billboard text, coupons, flyers, long-print ads in newspapers, basically anything that was printed, or “copied”; hence, copywriter.
Then, the radio appeared, and they would write radio ads and jingles.
After that, TV, where ads became longer, and first introduced video.
These days, we’re in the midst of an informational and technological revolution, where audiences are bombarded with audio, image, word, and video. It’s never been a more important time to have the ability to write well.
If writing copy is writing to sell, it stands that being good at copywriting means being good at selling.
In this guide we’ll teach you how to write excellent copy in just 7 steps… the kind of copy that can sell anything. Just follow the steps we’ll lay out and you’ll be writing pitch-perfect copy in no time.