In all your digital marketing efforts, what are you trying to achieve? You want engagement, clicks, sales. By understanding the Customer Value Journey (CVJ), you will be able achieve all of these things and ensure your customers are not only interested in your business, but become die-hard brand advocates.
Let’s face it, making a sale is only the beginning. If you don’t look past that point, you’re not only going to miss out on the opportunity to increase your revenue, you are also neglecting the opportunity to increase loyalty in your brand.
In this blog, discover how to use the Customer Value Journey to devise a strategy for your business. A strategy that converts your audience into loyal customers, who will keep returning and help to build the reputation of your brand.
So, what is the Customer Value Journey?