When a brand is no longer connecting to its target audience, it’s time for a rebrand. There’s an art and science to navigating your rebranding campaign successfully. Let’s get started!
Whether it’s on your website, your product packaging, your social media presence, in your emails, or even at your events, the importance of brand consistency is paramount to building trust with your target audience.
As we all know, trust is key in any relationship, and the relationship between a brand and its audience is no different. But of course, there is a massive difference between being consistent and staying stagnant.