It’s easy to believe that merely having social media accounts for your business is enough to drive engagement with your brand. If only it were that simple. To be successful on Social Media you need to be organized, have a consistent posting schedule and a great social media plan.
That’s why, in this week’s blog, we’ll teach you all industry insights you need to create a great social media plan that will surely grow your engagement rate.
Social media isn’t just a place where people go to spend their time. It’s THE place people go to spend their time.
The majority of human beings on the planet are on social media. That figure currently stands at 4.021 billion and grows 7% year-over-year. In 2017, the average internet user spent 135 minutes of their day on social media.
Where should you start building a Social Media plan?
That’s a 2 hour and 15-minute window of opportunity for your brand. To make the most of that opportunity, you need to build a comprehensive social media marketing strategy.
Remember, it needs to include everything you plan to do and everything you want to achieve in that window.
You also need to build a long-term plan so you can achieve your goals. Let it guide your actions and act as a measure of whether or not you’ve hit your objectives.
It’s easy to get wrapped up in likes, comments, retweets, and shares. Of course these metrics are valuable – to a certain extent – but they’re not the be-all-and-end-all. They’re a sign of whether what you’re doing right and what your audience responds to.
However, keep in mind that social media is just part of your overall marketing strategy.
In this post, we’ll show you how to build a social media plan that creates engagement in 7 easy steps – so that you don’t just improve your social media presence, but all your marketing efforts.