You may be thinking, what is influencer marketing? Well, let us tell you, it’s something worth knowing about. Essentially, influencer marketing leverages popular figures, real or not real, to promote a brand. You see, at the end of the day, people connect better with other people and having an influencer enables a brand to reel in new business using this connection.
Influencer marketing has been around for a long time and has included fictitious characters or real-life people. For instance, Coca Cola first started using Santa as an influencer in its marketing in the 1920s.
It’s important to highlight here that an influencer does not always have to be the biggest name around. The point of an influencer is to build a connection between your brand and your target consumer. Influencers can be bloggers, vloggers or social media superstars.
In fact, it’s been found that non-celebrity bloggers are 10 times more likely to inspire an in-store purchase than actual celebrities.
In this blog, we’re going to explain how influencer marketing can take your business to new heights.
Benefits of Influencer Marketing
As mentioned before, people connect better with other people and the trust that is built between the influencer and its audience can be a really powerful tool for your brand.
Today’s generation appears to favor recommendations provided by a third relatively impartial party, who act as an advocate, rather than a spokesperson for the brand.
Influencer marketing can also provide new and inventive ways to promote your brand and will provide your business with a different angle in approaching prospective customers.
Influencers come with a follower base and because they know their followers well, they will also know how best to position your brand to their following. They also know the kind of content that will drive their followers to engage and become curious.
Did you know word of mouth marketing results in more than double the amount of sales than using paid advertising campaigns?
Just think about this potential in the digital age of social media. Every time your influencer posts something about your product or service on social media, that post will be seen and shared by someone who may not have known about your product until that point.