The premise of Google is to deliver high-quality, useful content for its users. For this reason, they are always tweaking the algorithm that is used to crawl and rank sites according to their ability to serve users. What this does mean, is that some sites experience sudden, unexpected ranking drops. For this reason, you need to know how to recover from a Google penalty.
Imagine this: It’s February 22nd, 2011.
You’ve been SEOing your site for years, you have a strong search engine ranking, you’ve had another successful day updating and tweaking your webpages.
As you arrive the next morning, you’re met by worried faces. For some inexplicable reason, your Google ranking has plummeted, the odds of your business being found online have taken a huge hit, and you simply can’t figure out why it has happened.
This was the situation for a huge number of businesses the day the Google Panda Update was released. People logged on to their analytics pages to see something a little like this: