You’ve checked out a cool watch online, clicked the description and thought, “I can’t really afford this right now”.
A day later, you’re reading an article you’ve found on Facebook and there’s an ad for the very same watch, and it’s discounted by 20%.
This must be divine intervention, you might think. Well, not quite. We’ll explain exactly how that ad found you. It’s a powerful combination of Facebook’s dynamic ads and something called retargeting.
If you own a business, you are probably already thinking that this could be an extremely useful tool. In order to get the most out of them however, you need to understand what dynamic ads are, what Facebook retargeting is, and how the ads are displayed.
Sounds like a lot? Let’s take it one step at a time!
What are dynamic ads?
Dynamic ads are Facebook’s answer to remarketing. Essentially, the platform automatically who have already expressed an interest in your product.
They look exactly the same as other Facebook ads, regardless of their placement. What makes them really convenient is that there’s no need to create hundreds of different ads for different products. All you need to do is set up a template and Facebook in all its benevolent generosity will do the leg-work for you, inserting all of your products into the template.