A brand mission statement defines your business, your objectives, and your approach to these objectives. It answers the question “How will we achieve our vision?”
What’s the Difference Between a Brand Mission and Brand Vision?
Equally as important as your brand’s vision statement is your brand’s mission statement. While your vision is focused on the future, what your business wants to ultimately become, your brand’s mission statement is focused on today.
We’re going to break down the concept of what makes a strong, useful brand mission statement with some concrete examples, but before we do so…
Let’s quickly break down the difference between the two:
Brand vision statement – A statement that declares the ideas and passion behind a brand to guide all future strategies.
Quick tip? A brand vision shouldn’t be about being the most profitable or successful, it should illustrate how you will make an impact on others through your business.
Brand mission statement – A statement that defines your business, your objectives, and your approach to these objectives. It answers the question “How will we achieve our vision?”
So, essentially, your mission follows the vision. Your brand’s vision is about the future, your brand’s mission is about today. If you want a deeper look into brand vision statements, take a look at our article here.