The American presidential election in 2016 represented a landmark moment. The world woke up to the fact that social media platforms just might know too much about us. We all thoughtlessly give away personal information to the digital world every day, but should you actually be worried about data misuse?
Yes. Probably. You’ve already been subject to it, and the odds are it’s had a pretty major impact on your life.
How many times have you logged into a third-party app using Facebook? We see the classic ‘X will receive the following: your public profile, friend list, email address, birthday and likes.’ And most of us just accept this without a thought.
After all, who cares if a stupid game knows when my birthday is? Why would you be bothered about Spotify having access to your friend list?
In all fairness, you could be completely forgiven for believing that there is little to worry about when it comes to sharing your data. Most third parties that harvest this information use it to aid the user experience of their platform, to increase personalization and make interaction with their business as beneficial to you as possible.
But what happens when the third-party has another purpose for your data? What could a business do with the reams and reams of information we constantly give away? After all, there’s been enough discussion about data misuse in the news. But how powerful can this data be, anyway?