‘Okay Google, tell me all about voice search.’ Since its conception in 2010, voice search has become more influential in our lives than anyone will have anticipated. It’s present in our homes, our cars, in our pockets, and it’s changing a fair few aspects of our lives.
Namely, it’s having a significant influence on the way people interact with search engines, as well as inspiring concerns about privacy, data misuse, and even free will. So, don your tinfoil hat, and let’s have an in-depth talk about voice search.
I’m sure you can probably remember the first time voice search made its way to the mainstream. When Apple released the iPhone 4S in 2010, it came with a feature that allowed to speak to, and be heard, by your phone.
It was a fun gimmick. There was as much value to be taken out of laughing at the answers it provided as in the function it was actually supposed to provide.
Voice recognition technology wasn’t great, and asking Siri what SEO meant would probably result in an answer describing a commonly used conjunction.
But Apple had just bought Siri for over $200 million…