Running a blog can be a tiresome, and sometimes unrewarding pastime. Finding ways to have it exposed to a wider audience can be difficult, and the answers don’t always seem clear.
We’re here to provide you with an effective way to improve your content marketing strategy; the simple art of internal linking.
You may already know about the importance of external linking on your site.
- Improve the user experience of your site,
- Encourage people to link back to you,
- Indicate the quality of your own site to search engines,
and much more…
You rarely hear about the benefits of internally linking to other pages within your own website, but don’t be fooled, internal linking can be an extremely useful SEO tool.
Companies aren’t blind to this fact. A study in 2017 carried out by Econsultancy and Adobe found that a top priority for digital marketing strategies as a whole involved content marketing.
Content marketing is a form of marketing based on creating high-quality, useful content, that organically attracts a targeted following with a view to converting them into customers.
So, learning how to effectively develop your internal linking strategy is, well, really important if you want to succeed online.